When was the last time you received a letter through the post that was not a bill or junk mail?
When was the last time you wrote a letter to someone other than a complaint?
To be honest until we set up our charity The Lewis Foundation (www.thelewisfoundation.co.uk), I had not written a letter to someone in 16 years. The last letters I wrote was to a friend who lived far away. Mobile phones were in the early days, so we were still using the old school method of pen and paper.
Then mobiles and the internet became big and there was no point writing a letter anymore, when you can ping off an email. Facebook, Tweet or send a text. This would cover ever eventuality until the point where, it was like what was the point buying cards any more for occasions when you can do it electronically.
It wasn’t until the early days of my charity that I remember sitting across from a marketing expert who was discussing ways I could connect with individuals and companies to grow my charity. What about writing to people she asked me?
In my head I was thinking I can’t remember the last time I wrote, it was going to take me a lot of time to write the letters, then there was posting and buying a stamp. She knew what I was thinking and she told me that is the exact reasons why you should be writing. It shows you made the time and effort to connect with someone, you put thought in it and it was personal. It takes no time at all to copy and paste an email or send a quick text message. She was right.
I cracked on with my first few letters. I had went out and brought some nice stationary to use (not the normal boring bill like white and cream envelope and paper). I realised my hand writing was shocking and remembered if I made a mistake, that it was it back to square one. By time I had finished my first letter, I had a sea of scrunched up attempts round my feet. However, it felt satisfying and rewarding. Then it was off to buy a stamp (is that how much it costs now!) and then I posted my letters off.
I had more success connecting people to my charity this way, than when I had done it online. Now, I do most of my connections to do with my charity this way.